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Export
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INTRODUCTION |
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If you wish to deal with export and achieve good results it is not enough with delivering the product to retail market of particular country.
In reality international retail markets are not accepting whatever product and/or service trader.
Inclusion of each product in to retail market is this markets management collegiate decision, which is carried by appraising product, packing, products competitive advantage, marketing strategy, planned sales support activities and other objective and subjective aspects.
This means that nobody is waiting for your product with open arms; it should be pushed or promoted in to this new export market. Work must be done and only then will be results.
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FIRST STEPS |
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Initially it is necessary to understand is company really capable of going in to new market. Is there enough production capacity? Is the existent qualification and motivation of manager's reasonable? Is everything clear with delivery and storage system? And at the end, whether the new prime cost will provide acceptable profit, after summing up customs costs, logistics and other costs?
Therefore our professionals recommend starting with company's checkup about its readiness for export. This will help to determine is your company ready to face new challenges, which international marketing and export management will bring.
Such checkup consists of two main parts or questions: (1) readiness of company and (2) readiness of product.
During company checkup there must be clarified the compliance of production recourses with requirements of upcoming new market; funding coverage, managerial system, logistics, as well as different juridical and accountancy involving questions.
During checkup of product readiness for export, competitiveness of product is being analyzed, price structure, quality of design, documentation and etc.
Initially it is not expensive to perform such checkup of readiness for export or audit, but it is quite difficult. It is difficult mainly because of disinclination to dwell on startup of real activities and wasting time on spidery. However not doing this is rather risky, because consequences can cost higher.
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DIFFICULTIES |
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Going in to new market is difficult mainly because of each market is special. Sometimes CEO's are saying: "It is difficult and takes a long time going in to Scandinavian market!", "Germans have so condescending attitude!" and so on.
However we must say that not only going into Scandinavian and German markets is difficult. Going in to any market is involving train of difficulties, thereof that each market is new to particular company. Each market has differential parameters, which initially are not known. Thereof it is relevant to lower number of errors and price as much as possible. |
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WE OFFER |
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To perform company checkup about its readiness for export. Afterwards to organize necessary groundwork. In addition to traditional support, our professionals will help to establish good relationships with domestic financial institutions and effectively exploit accessible financial instruments.
When company is ready for export, we will help you to create infrastructure and good relationships with trade partners.
After trade inception, we can help to organize daily activities and control, as well as solve emergency questions.
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OUR MOTIVATION AND STATUS |
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Reward for our services is being divided between "money today" and "money tomorrow".
€ „Money today" is fee, which we receive for performance of our activities without reference to your trade turnovers. We do our work professionally, and you pay for it accordingly.
€ „Money tomorrow" is a part of reward, which we receive as a premium for achieved results. This is exclusive principle, and it is not applied always. This prescribes our entry in to your profit, which in its turn is the question of mutual comprehension and trust.
We can operate as advisors or we can establish a new joint venture and become partners. |
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